rise of gaming revenue visualized download

SocialPeta has accumulated over 700 million pieces of advertising data around the globe, updating up to one million pieces of advertising data on a daily basis. For the full version, please click the White Paper on Global Mobile Game Advertising and Monetization (H1 2020).

The following is an excerpt from the white paper. Recently, SocialPeta, a global leading advertising intelligence analysis tool, and TopOn, a global mobile advertising aggregation tool, jointly released the White Paper on Global Mobile Game Advertising and Monetization (H1 2020), which, drawing on the global mobile game advertising creative and monetization data of January-June 2020 from both platforms, reveals the advertising marketing data performance of global mobile gaming in H1 2020 under the impact of COVID-19 through a probe into ten countries, and predicts the trend of the global market in H2 2020 with the normalization of the pandemic. H1 2020 sees an explosive growth in global mobile game downloads and revenue, but it is quite a different situation for mobile game advertising and monetization.

In addition, global mobile game downloads will also hit a record high in H1 2020, according to multiple data sources at home and abroad.

The App Store will generate USD38.8 billion in mobile gaming revenue this year (up 10.3% year-on-year), and gaming revenue from Google Play will also reach USD27.8 billion in 2020 (up 15% year-on-year). Newzoo’s latest data shows mobile gaming markets around the globe will generate USD77.2 billion in revenue this year, a 13% year-on-year increase. While COVID-19 is crushing the global economy, mobile gaming is poised for a new wave of growth.

Rise of gaming revenue visualized download